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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2nd Edition

Author : Joe Hair, G. Tomas M. Hult , Christian M. Ringle), Marko Sarstedt

Publisher ‏ : ‎‎SAGE Publications, Inc; Second edition (April 5, 2016)

Language ‏ : ‎ English

Paperback ‏ : ‎ 384 pages

1) Book Description

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

2) About Author

Joseph F. Hair, Jr. is Cleverdon Chair of Business, and Director of the PhD Degree in Business Administration, Mitchell College of Business, University of South Alabama.

G. Tomas M. Hult is Professor and Byington Endowed Chair at Michigan State University (USA), and holds a visiting Chaired Professorship at Leeds University Business School (United Kingdom) and a visiting professorship at Uppsala University (Sweden)

Marko Sarstedt is a chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and an Adjunct Professor at Babe?-Bolyai University, Romania. His main research interest is the advancement of research methods to enhance the understanding of consumer behavior.