Bank 4.0 Banking Everywhere, Never at a Bank

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1037
📒 Nhà xuất bản :  Wiley; 1st edition (December 17, 2018)
📒 Tác giả :   Brett King 
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1119506506
📒 Số trang :  352 trang
📒 Hình thức : Bìa Mềm, IN ĐEN TRẮNG
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

Winner of best book by a foreign author (2019) at the Business Book of the Year Award organised by PwC Russia

The future of banking is already here ― are you ready?

Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility ― it's embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is embedded in your world via tech, or it no longer exists.

In this final volume in Brett King's BANK series, we explore the future of banks amidst the evolution of technology and discover a revolution already at work. From re-engineered banking systems, to selfie-pay and self-driving cars, Bank 4.0 proves that we're not on Wall Street anymore. Bank 4.0 will help you:

Understand the historical precedents that flag a fundamental rethinking in banking
Discover low-friction, technology experiences that undermine the products we sell today
Think through the evolution of identity, value and assets as cash and cards become obsolete
Learn how Fintech and tech "disruptors" are using behaviour, psychology and technology to reshape the economics of banking
Examine the ways in which blockchain, A.I., augmented reality and other leading-edge tech are the real building blocks of the future of banking systems
If you look at individual technologies or startups disrupting the space, you might miss the biggest signposts to the future and you might also miss that most of we've learned about banking the last 700 years just isn't useful.

When the biggest bank in the world isn't any of the names you'd expect, when branch networks are a burden not an asset, and when advice is the domain of Artificial Intelligence, we may very well have to start from scratch. Bank 4.0 takes you to a world where banking will be instant, smart and ubiquitous, and where you'll have to adapt faster than ever before just to survive. Welcome to the future.

📒 2. Tác giả

Brett King is an international bestselling author, a renowned commentator and globally respected speaker on the future of business. He has spoken in over 50 countries, to more than a million people, on how technology is disrupting business, changing behavior and influencing society. He advised the Obama White House, the FED and the National Economic Council on the future of banking in the United States, and advises governments and regulators around the world. He appears regularly on US TV networks like CNBC, where he contributes on Future Tech and FinTech.