Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results

Author : Florent Buisson

Publisher ‏ : ‎ O'Reilly Media; 1st edition (July 6, 2021)

Language ‏ : ‎ English

Paperback ‏ : ‎ 360 pages

1) Book Description

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

2) About Author

Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of Allstate Insurance Company.

Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master’s degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.