Business Intelligence, Analytics, and Data Science: A Managerial Perspective 4th Edition

I. THÔNG TIN SẢN PHẨM
Mã sản phẩm : STT579
Nhà xuất bản: Pearson; 4th edition (January 13, 2017)
Tác giả : Ramesh Sharda, Dursun Delen, Efraim Turban
Ngôn Ngữ : Tiếng Anh
ISBN      : 0134633288
Số trang ‏ : ‎512 pages
Hình thức : Bìa Mềm, IN ĐEN TRẮNG hoặc IN MẦU LASER
Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

II. MÔ TẢ SẢN PHẨM

1.Mô tả sản phẩm
A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Table Of Content
    An Overview of Business Intelligence, Analytics, and Data Science
    Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
    Descriptive Analytics II: Business Intelligence and Data Warehousing
    Predictive Analytics I: Data Mining Process, Methods, and Algorithms
    Predictive Analytics II: Text, Web, and Social Media Analytics
    Prescriptive Analytics: Optimization and Simulation
    Big Data Concepts and Tools
    Future Trends, Privacy and Managerial Considerations in Analytics

2. Tác giả
Ramesh Sharda (M.B.A., Ph.D., University of Wisconsin-Madison) is the Vice Dean for Research and Graduate Programs, Watson/ConocoPhillips Chair and a Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University. 

Dursun Delen (Ph.D., Oklahoma State University) is the Spears Endowed Chair in Business Administration, Patterson Foundation Endowed Chair in Business Analytics, Director of Research for the Center for Health Systems Innovation, and Regents Professor of Management Science and Information Systems in the Spears School of Business at Oklahoma State University (OSU).

Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong, Lehigh University, Florida International University, California State University, Long Beach; Eastern Illinois University, and the University of Southern California.