Design a Better Business

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1112
📒 Nhà xuất bản :  John Wiley & Sons Inc; 1st edition (September 13, 2016)
📒 Tác giả : Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1119272114
📒 Số trang :  272 trang
📒 Hình thức : Bìa Mềm, IN ĐEN TRẮNG / HOẶC IN MẦU LASER
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

📒 2. Tác giả

Patrick van der Pijl is founder and CEO of Business Models Inc. and producer of the worldwide best seller book Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.

Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA.  He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.