Designing Type 2nd Edition

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1026
📒 Nhà xuất bản : Yale University Press; Second edition (October 20, 2020)
📒 Tác giả :  Karen Cheng 
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 0300249926
📒 Số trang :  248  trang
📒 Hình thức : Bìa Mềm, IN MẦU LASER
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. 
 
Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

📒 2. Tác giả

Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle.