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Empowered: Ordinary People, Extraordinary Products

Author : Marty Cagan, Chris Jones

Publisher ‏ : Wiley; 1st edition (December 3, 2020)

Language ‏ : ‎ English

Pages : 435

1) Book Description

The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.

As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

The book covers:

what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products

recruiting and coaching the members of product teams, first to competence, and then to reach their potential

creating an inspiring product vision along with an insights-driven product strategy

translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build

redefining the relationship of the product teams to the rest of the company

detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams

EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.

2) About Author

MARTY CAGAN is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach.

CHRIS JONES has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services.