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HBR Guide to Data Analytics Basics for Managers

Author : Harvard Business Review

Publisher ‏ : ‎ ‎ Harvard Business Review Press (April 3, 2018)

Language ‏ : ‎ English

Pages : 256

1) Book Description

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

Identify the metrics you need to measure

Run experiments and A/B tests

Ask the right questions of your data experts

Understand statistical terms and concepts

Create effective charts and visualizations

Avoid common mistakes

2) About Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.