Managerial Economics 5th Edition

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT707
📒 Nhà xuất bản :  Cengage Learning; 5th edition (September 19, 2017)
📒 Tác giả :  Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1337106666
📒 Số trang :  400  trang
📒 Hình thức : Bìa Mềm, IN ĐEN TRẮNG
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.

        
📒 2. Tác giả

Dr. Luke M. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test."

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, decision making and entrepreneurship at the undergraduate, M.B.A. and executive education levels. He holds an M.B.A. from Vanderbilt University, where he earned the Founder's Medal as the top graduate of his class, and he received his doctoral training in strategic management at Purdue University's Krannert School of Management. 

Dr. Michael R. Ward teaches courses in managerial economics, economics of strategy, causal inference and digital business transformation. He has spent more than two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington (UTA).

Dr. Mike Shor is a professor of economics at the University of Connecticut, where he conducts research in behavioral economics and game theory. Dr. Shor has taught courses in managerial economics, game theory, industrial organization and pricing strategies at the undergraduate, M.B.A., and Ph.D. levels.