Marketing 16th Edition

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1030
📒 Nhà xuất bản :  McGraw Hill; 16th edition (April 20, 2022)
📒 Tác giả :  Roger A. Kerin, Steven W. Hartley
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1265111944
📒 Số trang :  835  trang
📒 Hình thức : Bìa Mềm, IN ĐEN TRẮNG / HOẶC IN MẦU LASER
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

Marketing 16th Edition is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.

Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated. Also featured is the growing trend toward purpose-driven brands through companies such as Bombas and Chipotle, as well as discussion of the many applications and implications of new and emerging technologies. 

📒 2. Tác giả

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor’s degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. 

Roger A. Kerin is the Harold C. Simmons Emeritus Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin received a BA (magna cum laude), MBA and Ph.D. at the University of Minnesota.