Marketing 8th Edition

Tình trạng: Còn hàng

Tác giả: McGraw Hill

Loại: Marketing

The Marketing 8th Edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.

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190.000₫ ~~230.000₫~~

Mô tả

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm : STT1094
📒 Nhà xuất bản : McGraw Hill; 8th edition (January 26, 2021)
📒 Tác giả : Dhruv Grewal, Michael Levy
📒 Ngôn ngữ : Tiếng Anh
📒 ISBN : 1260717437
📒 Số trang : 736 trang
📒 Hình thức : Bìa Mềm, in ĐEN TRẮNG / HOẶC IN MẦU LASER
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

A conceptual approach and introduction to the field of marketing research.
Marketing Research teaches the fundamental statistical techniques needed to analyze market data. It offers insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research and the impact of big data.

📒 2. Tác giả

Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and Distinguished Scholar in Residence, Daniels College of Business, University of Denver. He received his PhD in business administration from Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder.

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies.