Marketing Analytics: Essential Tools for Data-Driven Decisions

I. THÔNG TIN SẢN PHẨM
Mã sản phẩm : STT617
Nhà xuất bản:   University of Virginia Press (January 13, 2021)
Tác giả :   Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox
Ngôn Ngữ : Tiếng Anh
ISBN      : 0813945151
Số trang    : 312 pages
Hình thức : Bìa Mềm, IN ĐEN TRẮNG
Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

II. MÔ TẢ SẢN PHẨM
1.Mô tả sản phẩm
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume
       
2. Tác giả
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.