Marketing Management, Global Edition 16th Edition

I. THÔNG TIN SẢN PHẨM
Mã sản phẩm : STT619
Nhà xuất bản: Pearson; 16th edition (November 24, 2021)
Tác giả : Philip Kotler, Kevin Keller, Alexander Chernev
Ngôn Ngữ : Tiếng Anh
ISBN      : 1292404817
Số trang    : 607 pages
Hình thức : Bìa Mềm, IN ĐEN TRẮNG hoặc IN MẦU LASER
Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

II. MÔ TẢ SẢN PHẨM
1.Mô tả sản phẩm
The gold standard for today’s marketing management student
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

2. Tác giả
Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.