Marketing Research 9th Edition

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1093
📒 Nhà xuất bản : Pearson; 9th edition (April 18, 2019)
📒 Tác giả : Alvin Burns, Ann Veeck 
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 0135636531
📒 Số trang : 528  trang
📒 Hình thức : Bìa Mềm, in ĐEN TRẮNG / HOẶC IN MẦU LASER
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

A conceptual approach and introduction to the field of marketing research.
Marketing Research teaches the fundamental statistical techniques needed to analyze market data. It offers insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research and the impact of big data.

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

📒 2. Tác giả

Alvin C. Burns, Professor and Head, Emeritus, Professor of Marketing (retired), is the former Ourso Distinguished Chair of Marketing/Chairperson of Marketing in the E. J. Ourso College of Business Administration at Louisiana State University.

Ann Veeck is Professor of Marketing at Western Michigan University. She received her PhD in business, with a major in marketing and a minor in statistics, from Louisiana State University and her Master of Marketing Research degree from the University of Georgia.