Product Leadership

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1071
📒 Nhà xuất bản :  O'Reilly Media; 1st edition (June 27, 2017)
📒 Tác giả :   Richard Banfield, Martin Eriksson, Nate Walkingshaw
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1491960604
📒 Số trang : 246  trang
📒 Hình thức : Bìa Mềm, in ĐEN TRẮNG
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
Strategies and tactics for working with customers, agencies, partners, and external stakeholders

📒 2. Tác giả

Richard Banfield is the CEO of Boston-based UX agency Fresh Tilled Soil. He started his career with MultiChoice, Africa's largest broadcast, and web business. He left MultiChoice to become co-founder of Acceleration, an international adtech business HQ'd in London (now owned by ad giant WPP).

Martin Eriksson is a product management professional with over 20 years experience building leading online products all over the world, from small startups to global brands such as Monster and The Financial Times. He's the founder of ProductTank, a global meetup for product people with over 50,000 members in 100+ cities.

Nate Walkingshaw is the Chief Experience Officer at Pluralsight. He started his first company in 2004, where he revolutionized medical evacuation with Paraslyde, later acquired by Stryker Medical. He then built Brightface, a product development company that focused on mobile and web applications including Cycleface (acquired by Strava).