Product Research Rules

📚📚 I. THÔNG TIN SẢN PHẨM
📒 Mã sản phẩm :  STT1072
📒 Nhà xuất bản :  O'Reilly Media; 1st edition (December 15, 2020)
📒 Tác giả :   C. Todd Lombardo, Aras Bilgen, Michael Connors 
📒 Ngôn ngữ :   Tiếng Anh
📒 ISBN      : 1492049476
📒 Số trang : 258  trang
📒 Hình thức : Bìa Mềm, in ĐEN TRẮNG
📒 Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao
📒 Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
📒 Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.

📚📚 II. MÔ TẢ SẢN PHẨM
📒 1.Mô tả sản phẩm

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.

• Recognize and avoid common research pitfalls
• Switch to the insight-making mindset that underlies all successful research efforts
• Find out how to look at data, formulate the right questions, and pick the right research method
• Learn interview techniques and research skills
• Analyze for insights collaboratively while avoiding bias
• Inspire action with your insights through powerful presentations and prototypes
• Learn how to involve a wide variety of stakeholders in research, from developers to executives
• Discover how you can make research a habit, not a one-off effort

📒 2. Tác giả

C. Todd Lombardo ― Originally trained in science and engineering, he’s held positions ranging from scientist, to engineer, to product manager, to designer, and even professor. He’s the founder of ProductCamp Boston, and currently works on Product at Vempathy, an artificial intelligence app that helps product teams gain insight into their user behaviors. 

Aras Bilgen ― Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for ÇiçekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen.

Michael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products.