Services Marketing People, Technology, Strategy, 9th Edition

I. THÔNG TIN SẢN PHẨM
Mã sản phẩm : STT870
Nhà xuất bản:   World Scientific Publishing Company; 9th edition (October 29, 2021)
Tác giả :      Jochen Wirtz, Christopher Lovelock
Ngôn Ngữ : Tiếng Anh
ISBN      : 194465982X
Số trang    : 684 pages
Hình thức : Bìa Mềm, IN ĐEN TRẮNG/IN MÀU LAZER
Loại : Sách gia công đóng gáy keo chắc chắn chất lượng cao        
Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.++

II. MÔ TẢ SẢN PHẨM
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

 Tác giả
Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University in Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford (2008 to 2013), a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (2009 to 2015) and the founding director of the dual degree UCLA — NUS Executive MBA Program (2002 to 2017).

 Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.