The Startup Owner's Manual

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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Author : Steve Blank (Author), Bob Dorf

Publisher ‏ : ‎ Wiley; 1st edition (March 17, 2020)

Language ‏ : ‎ English

Pages : 608

1) Book Description

The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the process that gets them out of the building, where customers live, to develop winning products customers will buy.

The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the process that gets them out of the building, where customers live, to develop winning products customers will buy.

2) About Author

Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners.

Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more—"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since.