Thinking with Type 3rd Edition

I. THÔNG TIN SẢN PHẨM
Mã sản phẩm    : STT962
Nhà xuất bản: Princeton Architectural Press; 3rd edition (March 12, 2024)
Tác giả        : Ellen Lupton 
ISBN         : 1797226827
Ngôn Ngữ    : Tiếng Anh
Số trang    : 256 trang
Hình thức    : Bìa Mềm
Loại         : Sách gia công, in MẦU LASER
Giấy in        : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng    : Bản in rõ nét, giá rất tốt cho mọi người.

II. MÔ TẢ SẢN PHẨM
1) Giới thiệu sản phẩm

The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.

Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.

Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:

• More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers
• Introductions to diverse writing systems, contributed by expert typographers from around the world
• Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout
• Current approaches to typeface design, including
  • Variable fonts and optical sizes
  • Tips for readability, legibility, and accessibility
  • Stunning reproductions from the Letterform Archive

2) Tác giả
Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. New projects include the books Health Design Thinking and Extra Bold, a feminist career guide for designers. Lupton is founding director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book Design Is Storytelling was published by Cooper Hewitt in 2017. She received the AIGA Gold Medal for Lifetime Achievement in 2007. Recent exhibitions include Face Values: Understanding Artificial Intelligence and Herbert Bayer: Bauhaus Master. The Senses: Design Beyond Vision, Beauty—Cooper Hewitt Design Triennial, How Posters Work, and Beautiful Users. She was named a Fellow of the American Academy of Arts.