Universal Principles of Design, Revised and Updated - HHShop68

ĐẢM BẢO " KHÔNG LỖI , KHÔNG ĐEN HÌNH ,KHÔNG ƯNG HOÀN TRẢ TIỀN "

Bản in MẦU- Bìa mầu, gáy keo nhiệt cực chắc chắn.

Giấy in ngoại nên viết vẽ và hightlight thoải mái.

Chất lượng rõ nét, chữ rõ ràng, giá rất tốt cho mọi người.

Mọi chi tiết xin liên hệ với Shop.

------------------------------------------------------------------------------------

Universal Principles of Design, Revised and Updated

Author : William Lidwell, Kritina Holden, Jill Butler

Publisher ‏ : ‎‎Rockport Publishers; 2nd Second Edition, Revised and Up ed. (January 1, 2010)

Language ‏ : ‎ English

Paperback ‏ : ‎ 272 pages

1) Book Description

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:

Baby-Face Bias

Expectation Effect

Golden Ration

Ockham's Razor

Proximity

Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

2) About Author

William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world.

Kritina Holden is a Human Factors Technical Fellow with Leidos at the NASA Johnson Space Center. She has over thirty years of experience working in the area of Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability.

Jill Butler is the founder and president of Stuff Creators Design, an interaction design consultancy. She has over twenty years of experience designing, teaching, and consulting in the areas of graphic design, information design, and typography.