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Algorithms of Oppression: How Search Engines Reinforce Racism Illustrated Edition

Author : Safiya Umoja Noble

Publisher ‏ :NYU Press; Illustrated edition (February 20, 2018)

Language ‏ : ‎ English

Pages : 256

1) Book Description

In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.

Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance―operating as a source for email, a major vehicle for primary and secondary school learning, and beyond―understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.

An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

2) About Author

Safiya Umoja Noble is an Associate Professor at the University of California, Los Angeles (UCLA) in the Departments of Gender Studies and African American Studies. She is the co-founder and faculty director of the UCLA Center for Critical Internet Inquiry (C2i2). In 2021, she was awarded a MacArthur Fellowship (Genius Award) for her ground-breaking work in critical information and algorithm studies.