Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition

ĐẢM BẢO " KHÔNG LỖI , KHÔNG ĐEN HÌNH ,KHÔNG ƯNG HOÀN TRẢ TIỀN "

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Chất lượng rõ nét, chữ rõ ràng, giá rất tốt cho mọi người.

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Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition: 384 pages

Author :Simon Kingsnorth

Language : English

1) Book Description

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

2) About Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.