Principles of Marketing 18th Global Edtion

I. THÔNG TIN SẢN PHẨM

Mã sản phẩm : STT166
Nhà xuất bản:  Pearson
Tác giả :    Philip T. Kotler, Gary Armstrong
Ngôn Ngữ : Tiếng Anh
ISBN      : 1292341130
Số trang ‏ : ‎ 729 Pages
Hình thức : Bìa Mềm, in ĐEN TRẮNG / hoặc IN MẦU
Loại : Sách gia công
Giấy in : Giấy ngoại định lượng 70msg, viết vẽ và hightlight thoải mái.
Chất lượng : Bản in rõ nét, giá rất tốt cho mọi người.
Audio : 

II. MÔ TẢ SẢN PHẨM

1.Mô tả sản phẩm
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

2.Tác giả
Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.